WHAT WE OFFER

Website Redesign & Monthly SEO Proposal

This proposal outlines a conversion‑focused website redesign combined with ongoing SEO. The objective is to increase qualified traffic, improve the user journey, and convert more visitors into enquiries and customers.
UX & Copy Structure
Performance & Core Web Vitals
Technical SEO Fixes
On‑Page Optimisation
Content & Local Growth

Project Snapshot

Approach: Redesign first (foundations), then SEO monthly (growth).
Communication: Monthly reporting + strategy updates.
Goal: Sustainable visibility + measurable enquiries.

Proceed View Terms

1. Strategic Context

A redesign without SEO can look better but underperform. SEO without a strong website can drive traffic that doesn’t convert. This plan combines both so rankings and conversions improve together.

Primary outcomes: faster pages, clearer messaging, improved navigation, stronger CTAs, and an SEO structure that scales (services, locations, and supporting content).

2. Website Redesign Packages (One‑Off)

Each package includes responsive design, performance best practices, basic on‑page SEO setup, and launch support. Final scope can be confirmed after a short discovery call.

2.1 Basic Website

£2,495one‑time
  • Up to 6 core pages (Home, About, Services, Contact)
  • Mobile‑first layout + modern sections
  • Speed optimisation essentials + image compression
  • On‑page basics: titles, meta, headings, internal links
  • Contact form + GDPR-friendly cookie setup (if applicable)
Recommended

2.2 Custom Website

£3,995one‑time
  • Up to 10–12 pages + reusable page components
  • Conversion‑focused structure (above-the-fold clarity)
  • Improved service pages (trust blocks, FAQs, CTAs)
  • Technical SEO setup (schema basics + indexation checks)
  • Analytics + event tracking (enquiry/click tracking)

2.3 E‑commerce Website

£5,995one‑time
  • Store structure: categories, product templates, filters
  • Checkout improvements + trust/returns messaging
  • Product SEO foundations (titles, meta, canonical checks)
  • Speed and UX tuning for collections and product pages
  • Post‑launch QA + bug fixes window

2.4 Traffic & Redesign Survey (Audit)

£395one‑time
  • SEO + UX audit with prioritised recommendations
  • Top conversion blockers identified
  • Technical health check (crawl/index issues)
  • Action roadmap for redesign + SEO
  • Ideal if you want clarity before committing to a build

3. Monthly SEO Packages

SEO is not a one‑off checklist; it’s a system of technical health, relevant content, and authority signals. All tiers include basic link building and clear monthly reporting.

3.1 Maintenance SEO

Best for maintaining existing visibility and preventing decline.

£450 / month
  • Technical SEO monitoring and issue resolution
  • Priority page updates and internal linking
  • Clear monthly report + next actions
Recommended

3.2 Growth SEO

Best for the realistic growth Protax is aiming for in Wimbledon and surrounding boroughs.

£750 / month
  • Ongoing technical SEO + structured improvements
  • Content plan + service page upgrades
  • Authority building + local SEO growth
  • Monthly reporting + strategy updates

3.3 Aggressive SEO

Best when the goal is to compete with national players or rapidly increase market share.

£1,500 / month
  • Higher output content + landing page creation
  • Advanced technical SEO and schema expansion
  • Competitor gap strategy and SERP targeting
  • Stronger authority/link acquisition plan

4. Execution Roadmap (First 8 Months)

The roadmap is designed for early impact and long-term gains. We stabilise technical foundations first, then expand content and optimise for conversions.

Month 1: Foundations

  • Benchmarking + tracking setup
  • Technical fixes (crawl/index)
  • Keyword map + priority pages
Start

Month 2: On‑Page Wins

  • Titles/meta + heading structure
  • Internal linking improvements
  • Service pages tuned for intent
Proceed

Months 3–5: Content Growth

  • Content production (supporting + commercial)
  • Topical clusters + FAQs
  • Local/location expansion (if needed)
Scale

Months 6–8: Optimise

  • Refresh pages close to page 1
  • Conversion improvement testing ideas
  • Expand what’s working
Optimise

5. SEO Campaign Workflow

Each month follows a repeatable system so progress is consistent and measurable:

  • Research: keywords, competitors, intent, and opportunities
  • Plan: task list + content plan aligned to goals
  • Implement: technical fixes + on-page improvements
  • Publish: new pages/articles or page refreshes
  • Measure: rankings, traffic, conversions, and next actions

6. Month‑to‑Month Visibility Progression

The original design includes an interactive chart. WordPress HTML blocks often block scripts required for hover tooltips. To keep this block copy‑paste safe, the interactive chart section is replaced with this note.

If you can add JavaScript through your theme or a snippets plugin, I can provide a fully interactive chart version (hover tooltip + moving marker) that matches the original behaviour.

7. Commercial Viability Analysis

Below is an example framework for translating SEO growth into commercial impact. We’ll refine this using your average job value, close rate, and enquiry volume targets.

Estimated Monthly Opportunity
£9,000
illustrative (based on assumptions)
Estimated Annual Opportunity
£6,000+
illustrative (conservative)
Keyword GroupIntentEst. VolumePotential Value/Month
Primary ServicesHigh1,200£4,500
Secondary ServicesMedium900£2,200
Informational ContentLow2,500£600

We prioritise high‑intent pages first (services + locations), then build supporting content that improves topical authority and strengthens rankings over time.

Contract & Payment Terms

Redesign: one‑time project fee as per selected package. Timeline depends on approvals and content readiness.

Monthly SEO: rolling monthly agreement (recommended minimum 6 months for meaningful compounding results).

Payment: invoiced in advance. Redesign may be split into milestones if preferred.

Scope changes: additional pages/features beyond agreed scope are quoted separately.

8. Next Steps

Reply with your chosen redesign package and monthly SEO tier. We’ll schedule onboarding, confirm access requirements, and begin work.

WHAT PEOPLE
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